Līga Nesenberga

Senior marketing & business leader

Līga
Nesenberga

I connect brand strategy, customer demand and commercial performance — with experience leading agencies, teams and marketing functions across healthcare, FMCG and retail.

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Relocating to Greater Copenhagen.Currently based in Riga, Latvia.

Full-length portrait of Līga Nesenberga in a black shirt and trousers

15 years across agency & client-side rolesMarketing strategy and business leadership

21-person agency leadershipManaging Director, Not Perfect Riga

Campaign delivery across 7 marketsDanone, across the Nordics and Baltics

Commercial thinking.
Measurable progress.

The business challenge, the decisions I made, and what changed. Four examples across agency leadership and client-side marketing.

Havas Riga

CEO / Business turnaround
2016–2018

−€132K → +€44K

Profit before tax

Challenge
Took over an agency with a €132K annual loss and full responsibility for its P&L, team and clients.
Decisions
Reduced the cost base, reorganised the team and exited unprofitable client relationships.
Outcome
Break-even in 2017; €44K profit before tax in 2018. Revenue grew 28% in 2018.

Ģīlis Clinic

Marketing & communications leadership
2023–2025 comparison

+76%

First consultations, from 680 to 1,199

Challenge
Align patient demand with each doctor’s reputation and the clinic’s consultation and operating capacity.
Decisions
Built separate strategies for three surgeons. Introduced patient research and monthly reviews of demand against capacity.
Outcome
First consultations grew from 680 to 1,199; operations from 543 to 741 (+36.5%).

The comparison uses 2023 as a baseline. Līga joined in February 2024.

MyClinic Riga

Consulting / Acquisition efficiency
May–August

€163.71 → €76.92

Cost per first consultation

Challenge
Cost per first consultation was €163.71 in May.
Decisions
Rebuilt conversion tracking and improved search efficiency to make acquisition more effective.
Outcome
By August, cost per first consultation was €76.92. First consultations rose 60% while media spend fell 25%.

Not Perfect Riga

Managing Director / Restructuring
2022–2023 results

−€84K → −€6K

Approximate annual loss

Challenge
The agency lost a long-standing anchor account representing around 70% of revenue.
Decisions
Restructured the business, built a social media offer around creative production, and won and expanded client relationships.
Outcome
Annual loss narrowed from approximately €84K to €6K. Client income recovered approximately 11% year on year in 2023.

How I lead

Understand the business.
Bring people together.
Make the direction clear.

I work closely with owners, experts and teams to turn business priorities into marketing decisions. My experience spans agency leadership, private healthcare, FMCG and retail.

At Havas, I ranked second among approximately 12 Baltic company leaders in an anonymous employee assessment covering leadership, clients, innovation, collaboration and motivation.

What I take responsibility for

Strategy
Translate business priorities into a clear marketing direction.
Budgets & performance
Connect investment, acquisition costs and commercial outcomes.
Brand & reputation
Build a distinct proposition around what customers value.
Customer acquisition
Link demand generation with measurement and business capacity.
People & teams
Set priorities and lead the people responsible for delivery.
Agencies & partners
Coordinate creative, media, web, SEO and specialist expertise.

Experience with
responsibility.

A career built across the agency and client sides of the table, from account management to business leadership.

Independent Marketing Consultant

Private healthcare & health businesses

Working directly with owners and medical experts at Dr. Jānis Ģīlis Private Clinic, MyClinic Riga and Ensō.

Chief Marketing & Communications Officer

Dr. Med. Jānis Ģīlis Private Clinic

Led marketing strategy, patient acquisition, doctor reputation and specialist partners.

Managing Director

Not Perfect Riga

Joined as Client Service Director; promoted to Managing Director within roughly two months. Led a 21-person team and multi-market client delivery.

View full careerHide earlier roles2011–2020

Parental leave

CEO

Havas Riga, Havas Group

Full P&L, people and client responsibility. Took the agency from loss to profitability.

Account Manager to Client Services Manager

IDEA Riga / EuroRSCG Riga

Retail and FMCG accounts, including Prisma and Drogas, and multi-market Danone localisation.

Education

BSc Business Management
Business Psychology, RISEBA
2007–2010

Languages

Latvian — native
English — fluent / business level
Russian — intermediate
Danish — beginner, studying

Next chapter

Based in Riga, Latvia.
Relocating to Greater Copenhagen.
Nordic & Baltic market experience.

Let’s start
a conversation.

For marketing director and senior leadership opportunities, I’d be glad to hear from you.

liga.nesenberga@gmail.com+371 28680586Connect on LinkedInDownload full CV